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Post by account_disabled on Mar 5, 2024 5:37:53 GMT 1
Emotion and involvement are the keys to the success of storytelling in advertising. It is no longer a question of simply promoting a product or service, but of communicating the emotional values that animate a brand . The essence of a company is conveyed through stories that include images, sounds and videos, creating a narrative that deeply engages the audience. This is why we often hear stories from people who work within companies: they share personal experiences that involve us to the point of making us feel part of the corporate universe . Storytelling in advertising Greece Telegram Number Data has precisely this purpose: to create a deep connection between the company and the customer, an emotional connection that surprises , attracts and involves , maintaining a strong bond over time. Forms of storytelling for advertising and communication The telling of a story can take on multiple forms in the advertising context, each with its own specificities and purposes. From eye-catching visual. Storytelling to the use of metaphors that enrich the message, the field of advertising offers fertile ground for diverse narrative techniques . One of the most common forms is visual storytelling , where images play the main role. This approach is based on the power of photographs, videos and graphics to tell stories without necessarily using words. Then we have the serial story , typical of television or web formats, where a story develops through subsequent episodes, keeping the audience waiting and creating expectation.
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