Post by account_disabled on Feb 28, 2024 11:15:54 GMT 1
Today, for those involved in content marketing and web marketing, it is essential to define an editorial plan that is as detailed as possible, based on the study of the characteristics and behaviors of the target but also on the analysis of traffic data and the contents that generate the most engagement. Only in this way will you have a tool truly capable of increasing the company's turnover. The objective of the editorial plan is in fact to lay the foundations for the entire social and digital marketing strategy, coherently organizing the contents to be published on the blog and on the company website and planning such contents over time. Only after an initial phase will it be possible to test the results obtained and possibly redefine the strategy underlying its creation.
By studying an effective editorial plan, it is possible to increase site traffic and engagement, retain existing customers and launch lead generation initiatives Norway Phone Number based on modern inbound marketing techniques . Social media are fundamental in all of this, today the virtual meeting place between the company and its potential customers. But what are the characteristics of an effective editorial plan ? First of all, for its creation it is necessary to define: Company objectives Professional figures involved Competitor analysis Essential characteristics of the products and services to be promoted Characteristics of the audience to be reached Choosing which social media and content marketing platforms to use Tone of voice to be adopted in communication We also know that each social media has different characteristics
Aimed at a different audience and therefore the strategy to be studied will be completely flexible to better adapt to the various channels. For example, we will not use Facebook if our company sells B2B services and products. Once the points indicated above have been defined, we will proceed to identify the key words connected to the company's activity to attract conversations online, but also to analyze sentiment and new players in the sector using the many tools available today. How to choose the contents of the editorial plan Only after having gone through all the phases described above will it be possible to proceed with the creation of the contents which depends on the specific characteristics of the products offered and the audience. In this case too, we will start from market data, reminding ourselves that images and videos have 68% higher engagement than text and generate more conversions and engagement.
By studying an effective editorial plan, it is possible to increase site traffic and engagement, retain existing customers and launch lead generation initiatives Norway Phone Number based on modern inbound marketing techniques . Social media are fundamental in all of this, today the virtual meeting place between the company and its potential customers. But what are the characteristics of an effective editorial plan ? First of all, for its creation it is necessary to define: Company objectives Professional figures involved Competitor analysis Essential characteristics of the products and services to be promoted Characteristics of the audience to be reached Choosing which social media and content marketing platforms to use Tone of voice to be adopted in communication We also know that each social media has different characteristics
Aimed at a different audience and therefore the strategy to be studied will be completely flexible to better adapt to the various channels. For example, we will not use Facebook if our company sells B2B services and products. Once the points indicated above have been defined, we will proceed to identify the key words connected to the company's activity to attract conversations online, but also to analyze sentiment and new players in the sector using the many tools available today. How to choose the contents of the editorial plan Only after having gone through all the phases described above will it be possible to proceed with the creation of the contents which depends on the specific characteristics of the products offered and the audience. In this case too, we will start from market data, reminding ourselves that images and videos have 68% higher engagement than text and generate more conversions and engagement.