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Post by account_disabled on Dec 17, 2023 5:16:09 GMT 1
The world are betting on marketing on this social network, which, like Facebook, LinkedIn and many others, also offers the possibility of publishing paid content. And since I want you to also take advantage of this great tool, today I want to talk to you about that topic. Let's start with the basics: What is Instagram Ads? Instagram Ads is a method that allows you to pay to post sponsored content on Instagram. Thus, these publications reach. A better defined audience according to an Phone Number List established budget, helping to achieve different marketing objectives, such as achieving greater brand exposure, generating engagement, traffic, leads , etc. These contents are almost 100% visual and can be done in various formats that I will tell you about later. Why use Instagram Ads? The numbers say it all: According to Instagram itself , as of September 2017 there were two million advertisers on the social network, a figure that doubled in just 6 months since March of that year. Instagram also claims that time spent watching videos on the platform is increasing by 80% each year, while the number of videos produced each year has increased four-fold since 2016. (So if you're thinking just about photos, think again!) If you are still not convinced of the marketing potential that Instagram has, here are some data published by themselves: 80% of Instagram users follow at least one company on the platform. Instagram has 800 million monthly active users, positioning itself as the sixth most popular social network in the world.
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